Nowadays, social platforms such as Facebook and Instagram rely on videos; they even improved their APP to compete against YouTube and win over the market. Once you enter these social network’s applications, you will see there is a section intended only for videos.
If this is not a good enough reason for you to start using video marketing, perhaps knowing that more than 85% of the companies in The United States use it, will convince you to do so.
In this article, we will talk about video marketing; its definition, types of videos, and tools needed so that you can start using them in your new venture.
What is Video Marketing?
Video Marketing is a marketing technique that uses audiovisual material to promote a brand, service, or product.
Let’s not confuse video marketing with cinema and TV advertising; unlike it, video marketing can be shared ; it can create interaction; you can design it for a specific target; you can evaluate its metric in real time; and, on top of that, it does not have a time limit of 10, 15, or 30 seconds.
Types of Videos effective for Marketing
Even though there are many types of videos that you can use to make video marketing an effective strategy, I will only mention 4 of the most important ones so that you can get started.
Corporate Video: This video must show your work team, the company’s facilities, and it must tell a little bit about the company’s mission and vision. It should not exceed a minute; since that is the maximum running time allowed for a video on Instagram.
Tutorial Video: It is the best type of video you can use to begin your marketing experience; its purpose is to inform your audience about your service or to teach them how to use your product. Some people do not like to work with this type of video because they feel like they are revealing information; the truth is that through a tutorial video, people link your brand with knowledge.
Promotional Video: It is a video where we demonstrate the use of our product or the benefits of our service. This type of video always features a 2×1 offer, some discount, or the opportunity of becoming an affiliate marketer.
Viral Video: It is the best-known type of video. However, if you are starting with video marketing, you ought to be careful; since this type of video must be well structured and designed according to your audience. A viral video does not engage new clients; its purpose is to attract curious internet users so that they get to know your brand.
Tools
It is not necessary to hire a team of professionals with expensive video cameras and fancy lighting to record your videos; you only need:
Smartphone
Microphone
Lamps
Video Editor
I hope I have been of some help to you. If you have any doubts or questions, use the comment box; I will be pleased to reply as soon as possible.
Oscar Alvarado
Creative Director
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