To begin with, we must remember that digital marketing is not only about social media but also about e-mail marketing, search engine positioning, and web page design and optimization, among others. Digital marketing offers a wide variety of tools that help you engage potential customers; thus increasing the chances of selling your product or service.
Among the various benefits digital marketing has to offer, we will mention the following:
- Find New Clients Quickly
Perhaps your best source for gaining new clients is through client referrals; if that is the case, digital marketing, through tools such as Facebook, Instagram, Facebook ADS or Adwords, help you expand your market, and reach those people in need of your product or service. Every day, people look for a solution to their problem on the internet. Once they find a possible solution, they contact the supplier and demand personal service outside the web.
- Affordable Budget
One of the main benefits of digital marketing is that it keeps the marketing campaign investment as low as possible. In the case of traditional marketing, companies spend their budget on permits, billboards, and television and radio spots; therefore, they end up investing 20% of their annual gross profit on publicity. Nowadays, with digital marketing, the investment has dropped nearly 80%; since Facebook ADS and Instagram have replaced the old billboards; and the YouTube promoted videos have taken the place of TV commercials.
- Digital Campaign Effectiveness Measurement and Budget Optimization
Thanks to digital marketing, we can measure the effectiveness of each campaign we may have running on Facebook or Adwords at a given time; thus giving us the chance of improving or optimizing them if it was necessary. That will allow us to optimize the advertising budget; since we will be able to assess the campaign in real time; and, if it is not giving us the desired result, we may stop it, make some improvements and then start running it again, without affecting the budget.
Digital marketing allows us to measure practically everything; from the scope of publications and social media interactions to the number of visits and the clicks on the ads.
- Immediate Engagement
Digital marketing creates an immediate engagement with your potential customers. There are many ways to create interaction and request information from your leads through call-to-action (CTA) statements. This marketing strategy offers your customers the possibility of talking to you in real time, thus making them feel comfortable and increasing the chance of them becoming loyal clients to the brand.
- Market Segmentation
Thanks to the data that millions of users have submitted to digital platforms, it is much easier to reach your target market. Data such as age, gender, location, and interests allows you to direct your digital campaigns to a specific group of consumers; this would not be attainable through traditional marketing; since with this type of marketing, it is impossible to control a particular segment of consumers.
If you are an entrepreneur and have not promoted your brand on the digital market yet, you should take into consideration how much these benefits will boost your business, and start right away!
Oscar Alvarado
Creative Director
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